It has been two days since AT&T officially launched its new streaming TV service, Direct TV. The brand new Internet television streaming service is free for the fourth generation Apple TV users who purchase three months of pre-paid DirecTV NOW. AT&T is expanding its television streaming service only two days after the official release, as it has just launched Direct TV on the iOS and Apple TV App Stores as a free download. Basically, DirectTV provides users with live streaming and subscriptions to various channel bundles ranging in price from 35 to 70 USD.
DirectTV now offers more than 120 channels with four different pricing tiers. Besides, a free seven-day trial is applied to potential customers. AT&T is particularly offering the 100+ channel bundle for just 35 USD for a short duration to attract new customers. Users can also add premium channels like HBO and Cinemax to any tier for 5 USD extra per channel.
Some of the notable channels includes many famous names like CNBC, CNN, Discovery Channel, Disney as well as ESPN, Food Network, the History Channel, Lifetime, MTV, Nickelodeon, TBS, TLC, TNT, the USA Network and more. Users who commit to a one-month subscription will get a free Amazon Fire TV stick.
DirectTV supports various platforms including Android smartphones and tablets, iPhone, iPad, Google Chromecast and PC browsers that include Google Chrome, Internet Explorer and Safari. Noticeably, DirectTV includes support for Apple’s new Single Sign-On, which is now available for testing purposes via betas of iOS 10.2 and tvOS 10.1 beta 4
DirectTV serves as AT&T’s strategic plan to compete with Sling and PS Vue. It is too early to say that DirectTV will succeed, but it is really something new that we have been expecting to see in internet television streaming service market where Sling and PS Vue still dominate.
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