India is one of the biggest smartphone markets in the world. Big names like Apple, Samsung, and Sony are testing for ground in India. However, Apple is struggling to sell its iPhones in India as it fails to compete with Chinese smartphone brands. The Cupertino firm is planning something special to boost its sales performance. Last year, Apple brought its iPhone XR to the Indian market to attract more customers. The iPhone XR had a good start upon release as it received millions of pre-orders. However, Apple is reporting slow sales on the market. Tech experts say the reason behind the low iPhone demand lies in the high prices of iPhones in India.
Sources say that the next-generation iPhones will be manufactured in India, which could help Apple save transportation costs. Reports recently claimed that the Cupertino firm will stop selling iPhone 6 and iPhone 6 Plus in India. This could be a surprise as the iPhone 6 and iPhone 6 Plus were among the hottest items in India for April.
Tech experts say that Apple’s move to pull older iPhones from its retails stores aims to boost iPhone XS and iPhone XS shipments. In reality, the 2018 iPhone lineup failed to satisfy Apple in terms of shipments last year. The Chinese smartphone makers like Xiaomi, Oppo, or Huawei now dominate the Indian market. Earlier this month, reports claimed that Huawei had shipped around 35 million smartphone units in the last quarter of 2018.
Apple will announce new iPhones in September this year. Also, there will be a cheaper model that targets emerging markets like India or Brazil. The new iPhone serves as one of Apple’s strategic plans to boost its sales this year. On March 25, Apple will hold an event where it will showcase new software updates and hardware. We are expecting to see the unveiling of a cheaper HomePod, a new iPad, and TV service at the event. Apple is sending out invites to the world press for its event. Apple confirms that the event will take place at the Steve Jobs Theater in Cupertino, California.
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