Apple Pay launches in Germany

Apple Pay is one of the leading mobile payment services out there. First debuted in 2014, Apple Pay quickly gained its popularity on the market. The Cupertino firm has been slowly expanding its payment service to more markets in recent years in an attempt to bring Apple Pay closer to customers. Last year, Apple Pay hit a lot of retailers, banks, and financial institutions worldwide. According to Apple, its payment service is now the number one payment service in the US, beating the likes from Samsung and Google. In reality, we are seeing intense competition among big names in the payment service market.

Apple Pay

Specifically, Samsung Pay is expanding to more countries this year. Samsung’s payment service is now available in 25 markets worldwide, with more to come in the future. Samsung Pay is now leading the Asian payment service market as it hits ten countries. This is something Apple has been pursuing for months as Apple Pay is now available in 5 Asian markets.

Apple today announced that its mobile payment service officially hits Germany. Back in July, Apple confirmed that Apple Pay would launch in Germany this fall. Previously, the payment service arrived in Norway, Poland, and Ukraine. According to Apple, the company’s payment service is accepted by a wide range of banks and financial institutions in Germany, including O2 Banking, Comdirect, VimPay, and many more. Besides, big retailers in the country also support Apple Pay like Adidas, Burger King, MediaMarkt, or Starbucks.

Sources say that Apple is now in talks with big banks and retailers across the country to expand the availability of Apple Pay. With the release of Apple Pay in Germany, customers will be able to make purchases at retail stores using their iPhone, iPad, or Apple Watch. Apple Pay’s main rival, Google Pay has been available in Germany since June 2018, while Samsung Pay is coming to the country in 2019. According to sources, Apple and Google will contest for market ground in Germany this year. Apple is also expected to launch its payment service in Saudi Arabia this fall. However, it remains unknown when this happens.

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